Artfully designed to elevate your mood
Pedal is an independent brand selling printed products aimed at bringing an extra shot of dopamine to someone’s day. Making everyday items such as journals, tote bags, phone cases and tablet cases more fun with vibrant prints designed in house. The name Pedal was chosen for its simplicity, symbolising a mechanism that can uplift your spirits.
Created by Rebekah Neal
As a digital designer with over 10 years experience in the fashion industry, I needed a way to express my own creativity, unbound by another brand. After moving the Lisbon I began experimenting with painting and drawing again, eventually developing a visual style for Pedal. Launching with four core collections, each with a distinct design concept: Organic Silhouettes, Fluid Hues, Ambient Chroma and Vivid Strokes; I plan to continually create more designs and collections, evolving the brand over time.
Designed in Lisbon
Each design is crafted in Lisbon, a city of vividly coloured buildings and bountiful flora, that provides much of the inspiration behind the collections. While distinct in style, there is a sense of harmony across all prints, allowing accessories such as phone cases and journals or tote bags and tablet cases to be matched together or mixed up for a more eclectic aesthetic.
Made to order
To create a sustainable business model using as little resources as possible, each item is put into production once a purchase is made. Over time we plan to expand the product range and experiment with limited edition product drops. We are also open to custom designs, should you have something specific in mind please get in touch through the contact form.